Sea, sailing and people
About More Sailing
More Sailing was founded in 2009 on the west coast of Sweden and offers unforgettable travel experiences all around the world. We are motivated to spread happiness, build relationships and fulfil dreams – and everything is rooted in our passion for the sea, sailing and people. Do you long for a relaxing holiday in the Mediterranean or dream of sailing across the Atlantic? We have just the experience for you – from sailing trips with a skipper and host to boat hire, tailor-made conferences and investment programmes for boat owners. See you at sea!




Why choose More Sailing?
Our story
How it all started
Our story began over 15 years ago when More Sailing’s founder travelled to Croatia for a week sailing with friends and family. One week quickly became seven. Friends and guests came and went. Everyone loved it. It wasn’t long before a simple but grand plan came to life. Wouldn’t it be fantastic if more customers could enjoy the freedom of the sea? Experience the amazing things that happen when the engine goes quiet, the sails are hoisted and time stands still. To make sailing accessible for all!
Said and done. More Sailing quickly grew into an international sailing company operating across several countries with thousands of satisfied customers.
In 2020, the journey went in a new direction with the establishment of our sister company, More Yacht Club, together with friends and colleagues from the industry. Four years later, in 2024, we took the next step in our development by acquiring the Greek charter company, Blue Eternal.
Strengthening our presence in the Mediterranean together with our colleagues in Croatia and Greece has been a strategic step in company development and has contributed to greater quality, local knowledge and new opportunities. Today More Sailing, More Yacht Club and Blue Eternal are no longer three separate entities – instead, they are one and the same company under the name More Sailing.

Stability and transparency
Secure and stable ownership structure
More Sailings is owned by a strong private ownership group that recently acquired the company and invested for long-term growth. Our shared vision of values and the future makes our partnership a natural fit.