One fleet. One brand. One future: A new era for More Sailing
Croatian More Yacht Club, Greek Blue Eternal, and Swedish More Sailing are merging into one unified company under the More Sailing brand. The merger creates one of Europe’s most cohesive and dynamic sailing operators with over 70 yachts, one combined fleet and one global brand.
The new More Sailing will deliver a more consistent, premium sailing experience for guests in Croatia, Greece, and worldwide. By consolidating resources, expertise and operational capacity, the company will strengthen its position and be able to meet growing demand in the premium segment.
“This is an important and natural milestone for us. By bringing our operations together under one brand, we gain a clearer identity, a stronger offering, and a better foundation for international expansion. Our guests will enjoy access to a larger, more modern and more unified fleet than ever before. Next season will be our most ambitious yet - and only the beginning of something much bigger,” says Einar Halldin, CEO & founder of More Sailing.
The merger positions More Sailing as a fully integrated operator with complete control of the customer journey. From booking to the sailing experience - regardless of destination. With a unified fleet of 70 yachts, the company ensures high capacity, consistent quality standards and an even better experience at sea.
More Sailing now looks forward to continuing to develop the market, strengthen partnerships and create the sailing experiences of the future.
